Post by kmstfatema on Mar 9, 2024 8:03:17 GMT
The majority of women , girls and adolescents use this product category , which more and more men are also approaching . Added to all this very promising scenario is the trump card of digital. But it's not that simple . The combination between a growing number of buyers and the exploitation of the digital trail, such as eCommerce and social networks, cannot and must not be taken lightly. Why? Because we find ourselves in such a vast and heterogeneous market that everything cannot be simplified. You need to understand, differentiate and personalize your products, your strategy and your activities based on who you are in front of.
Every individual is different . There are those who prefer to buy Germany Telegram Number Data online, and there are those who are more attached to traditional purchases in stores. There are those who get their information online from an influencer, and there are those who prefer to have direct contact with the sales staff. In particular, the most difficult generation to satisfy is believed to be Generation Z. But what is meant by the so-called Gen Z? Who I am? What they want? What are their values and purchasing behaviors? What are the best strategies for a beauty brand to effectively reach digital natives? All these questions will be answered with the aim of immersing beauty companies in the world of generation Z (also called digital generation) and fully understanding what is the best key to success for selling their cosmetics and makeup products to individuals who are between 10 and 24 years old .
Here's what we'll cover: Understanding generation Z: characteristics and values Companies and Gen Z: ready to change the future Gen Z and cosmetics and makeup products How does digital transformation fit into this context? Secrets for selling cosmetics to Generation Z Customers of the future are Gen Z Digital marketing and beauty Understanding generation Z: characteristics and values Members of Generation Z, as stated by McKinsey&Company , are people who are no older than 24, therefore born after 1995 .
Every individual is different . There are those who prefer to buy Germany Telegram Number Data online, and there are those who are more attached to traditional purchases in stores. There are those who get their information online from an influencer, and there are those who prefer to have direct contact with the sales staff. In particular, the most difficult generation to satisfy is believed to be Generation Z. But what is meant by the so-called Gen Z? Who I am? What they want? What are their values and purchasing behaviors? What are the best strategies for a beauty brand to effectively reach digital natives? All these questions will be answered with the aim of immersing beauty companies in the world of generation Z (also called digital generation) and fully understanding what is the best key to success for selling their cosmetics and makeup products to individuals who are between 10 and 24 years old .
Here's what we'll cover: Understanding generation Z: characteristics and values Companies and Gen Z: ready to change the future Gen Z and cosmetics and makeup products How does digital transformation fit into this context? Secrets for selling cosmetics to Generation Z Customers of the future are Gen Z Digital marketing and beauty Understanding generation Z: characteristics and values Members of Generation Z, as stated by McKinsey&Company , are people who are no older than 24, therefore born after 1995 .