Post by account_disabled on Mar 7, 2024 8:13:22 GMT
Have an impactful design Despite the best possible intentions, the best planning and the noblest values in the world, an aesthetically ugly campaign is a campaign doomed to failure. The design of your brand storytelling must be: Captivating , to intrigue and capture your audience Recognisable , to allow you to be remembered Identifier , to best represent your brand identity This is why many companies rely on expert content creators . Choose channels A decisive step in storytelling applied to advertising , once you have understood which contents you want to create, is the selection of the channels to be monitored, which must also be done keeping in mind the reference target.
Such as: YouTube , if video content will be created Greece Telegram Number Data Corporate blog , if you intend to publish a series of themed stories TikTok , to perhaps intercept a young audience It is important that there is a community manager overseeing these channels, with the role of improving the visibility and reputation of the brand by interacting with actual and potential customers. Define an editorial plan The contents created will obviously have to be published , and it is essential in this sense to define an editorial plan that allows for a thoughtful and studied cadence over time, to allow the messages not only to reach their destination, but also to settle in the minds of the public.
Therefore, once the contents have been created, do not make the mistake of throwing them into the fray without criteria, but evaluate the best timing also in relation to the type of content itself. Measure results The closing step, but which is actually fundamental to restarting in the most effective way possible, is that of measurements . What are called KPIs (Key Performance Indicators) can be various, such as: Views Sales Leads generated Shares Information requests The KPIs of content marketing are the thermometer of the campaigns and strategies that we create, defining them well in the brief phase, collecting the data carefully, and then knowing how to analyze them , is crucial to ultimately being able to understand what works and what needs to be done. improve.
Such as: YouTube , if video content will be created Greece Telegram Number Data Corporate blog , if you intend to publish a series of themed stories TikTok , to perhaps intercept a young audience It is important that there is a community manager overseeing these channels, with the role of improving the visibility and reputation of the brand by interacting with actual and potential customers. Define an editorial plan The contents created will obviously have to be published , and it is essential in this sense to define an editorial plan that allows for a thoughtful and studied cadence over time, to allow the messages not only to reach their destination, but also to settle in the minds of the public.
Therefore, once the contents have been created, do not make the mistake of throwing them into the fray without criteria, but evaluate the best timing also in relation to the type of content itself. Measure results The closing step, but which is actually fundamental to restarting in the most effective way possible, is that of measurements . What are called KPIs (Key Performance Indicators) can be various, such as: Views Sales Leads generated Shares Information requests The KPIs of content marketing are the thermometer of the campaigns and strategies that we create, defining them well in the brief phase, collecting the data carefully, and then knowing how to analyze them , is crucial to ultimately being able to understand what works and what needs to be done. improve.